✦ About IIFA ✦

Privacy Policy

Your Privacy Matters — Learn How We Protect and Manage Your Data

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Introduction

Effective as of 2026

This document is an electronic record in terms of Information Technology Act, 2000 and rules thereunder as applicable and the amended provisions pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000. This electronic record is generated by a computer system and does not require any physical or digital signatures.

This document is published in accordance with the provisions of Rule 3(1) of the Information Technology (Intermediaries guidelines) Rules, 2011 that require publishing the rules and regulations, privacy policy and Terms of Use for access or usage of the Client OTT Platform and the Client and its affiliates respect your privacy.

This Privacy Policy describes in brief the manner in which your data is collected and used by the Client OTT Platform. You are advised to please read the Privacy Policy carefully. By accessing the Client OTT platform, you agree to the collection and use of your data by Client OTT platform in the manner provided in this Privacy Policy.

Definitions

"We", "Us"

Shall mean and include Client OTT platform, Client

"Client"

Any entity or individual registering with M/s. Ally Blocksecure Media Private Limited (TheAlly) as a client.

"You"

Any user registered or using Client OTT platform.

"Client OTT Platform"

The OTT platform created by the Client through the White Labelled OTT platform offered by M/s. Ally Blocksecure Media Private Limited (TheAlly).

"White Labelled OTT Platform"

The OTT platform developed and offered by M/s. Ally Blocksecure Media Private Limited (TheAlly).

We Want You To

  • Feel comfortable using the Client OTT platform
  • Feel reasonably secure submitting information to us
  • Contact us with your questions or concerns about privacy with respect to Client OTT platform
  • By accessing, browsing, registering using the Client OTT platform, you consent to the collection of Sensitive Personal Data or Information (SPDI), Personal Information
Rule 3(b) - IT Rules 2021: The Client informs you that in case of any non-compliance to this Privacy Policy, the Client shall have the right to terminate the access or usage rights to Client OTT platform.

Rule 3(f) - IT Rules 2021: The Client shall inform you regarding any changes in this Privacy Policy periodically or once a year as the case may be.

What Information Is Collected?

Anonymous Information (Standard Usage Logs)

We will automatically receive and collect certain anonymous information in standard usage logs:

  • IP address, assigned to the computer which you use
  • The domain server through which you access our service
  • The type of computer you're using
  • The type of web/device browser you're using
  • The device IDs and other details

Sensitive Personal Data or Information (SPDI)

We may collect the following sensitive personal data or information (SPDI), Personal Information about you through the Client OTT platform:

Name

Email ID

Contact No

Password

UID

Ticket ID

Content-Related Data That May Contain SPDI

  • Video Upload Name, Title, Description
  • Site Page Title, Meta Description, Keywords (SEO Settings)
  • Poster, Banner images
  • Video content names, thumbnails
  • Partner details, YouTube trailer links
  • Contract Address, Subscription Address
  • Live Meetings: Name, Link, Description, Video, Audio, Display Name
  • Catalogue Carousal, Stack Name
  • Product Name, Product Summary
  • Player Content Insight video names
  • Articles & Blogs: Name, Content
  • Select Tag Option names

Who Collects the Information?

Primary Data Collector: Some of your sensitive personal data or information may be collected, received, possessed, stored, dealt with or handled by the Client.
Automated Collection: We will collect anonymous traffic information from you when you access the Client OTT platform.

How Is the Information Used?

Primary Uses of SPDI

We use your sensitive personal data or information (SPDI), Personal Information submitted to us through the Client OTT platform for:

  • Improving Customer Services
  • Personalizing user experience
  • For login purposes
  • For enabling you to create and manage your OTT platform

Additional Uses

We may also use your sensitive personal information to:

  • Help us provide personalized features
  • Tailor the Client OTT platform to your interest
  • To get in touch with you or contact you when necessary
  • To preserve social history as governed by existing law or policy

Anonymous Traffic Information

Generally, we use anonymous traffic information to:

  • Remind us of who you are in order to deliver to you a better and more personalized service
  • Recognize your access privileges to the Client OTT platform

Disclosure Policy

In compliance with Rule 6 of the IT Rules 2011

When Your Data May Be Disclosed

  • The sensitive personal data or information may be disclosed to any person, if such disclosure is required for a lawful purpose connected with a function or activity of Client OTT platform
  • The sensitive personal data or information may be disclosed, where the disclosure is necessary for compliance of a legal obligation
Our Commitment: We do not rent, sell, publish or share your sensitive personal data unless we have your permission, or to help investigate unlawful activities, suspected fraud, cyber incidents, violations of terms of use, or to comply with subpoenas, court orders, or requests from legal authorities.

Your Choices and Rights

Sharing your sensitive personal identifiable information is entirely voluntary. However, you may be required to provide your Sensitive Personal Data or Information (SPDI), Personal Information for using the services offered through the Client OTT platform.

Security Procedures

Protecting Your Information

To protect against the loss, misuse and alteration of the information under our control, and to comply with Rule 8 of IT Rules, 2011 (Reasonable security practices and procedures and sensitive personal data or information), we have in place appropriate physical, electronic, technical, operational and managerial procedures.

Our servers are accessible only to authorized personnel and your information is shared with respective personnel to complete the transaction and to provide the services requested by you.

Important Disclaimer: Although we will endeavor to safeguard the confidentiality of your sensitive personal identifiable information, transmissions made by means of the Internet cannot be made absolutely secure. By browsing, accessing, using Client OTT platform in whatsoever manner, you agree that we shall have no liability for disclosure of your information due to errors in transmission or unauthorized acts of third parties including any cyber-attacks.

How Can You Correct Inaccuracies?

To correct or update any information you have provided during registration, you can update or correct the inaccuracies therein through your registered account. However, you shall be responsible for informing us the same.

In the event of loss of access details, you may:

Policy Updates

Stay Informed

We reserve the right to change or update this policy at any time by placing a prominent notice in the Client OTT platform. We encourage you to periodically review this page for the latest information on our privacy practices.

User Agreement

This user agreement is published and drafted in accordance & compliance with Section 43A of IT Act 2008, IT Rules 2011 (Intermediary guidelines) and Rule 3(a) of Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, that require intermediaries to have a user agreement regarding sensitive personal data or information (SPDI).

By accessing or securing access, browsing, using the Client OTT platform, you agree to the terms of the user agreement regarding your sensitive personal data or information (SPDI).

Rule 3(b) - IT Rules 2021: The Client informs you that in case of any non-compliance to this User Agreement, the Client shall have the right to terminate the access or usage rights to White Labelled OTT platform.

Rule 3(f) - IT Rules 2021: The Client shall inform you regarding any changes in this User Agreement periodically or once a year as the case may be.

Terms of Agreement

Knowledge of Collection

I understand and have the knowledge that my sensitive personal data or information is being collected.

Purpose of Collection

I understand and have the knowledge of the purpose for which my sensitive personal data or information is collected.

Intended Recipients

I understand and have the knowledge of the intended recipients of the information.

Agency Details

I understand the name and address of the agency that is collecting, retaining and using the information.

Option to Decline

I understand that I have the option not to provide the data or information sought to be collected.

Right to Withdraw

I have the option to withdraw my consent by sending an email to the Grievance Officer.

Grievance Redressal

Grievance Officer

In accordance with Information Technology Act 2000 and rules made thereunder, the name and contact details of the Grievance Officer are provided below:

Name

Arvind Sreenivas

Availability

Mon – Fri (10:00 AM to 5:30 PM)

Grievance Redressal Mechanism

In accordance with IT Act 2000, IT Rules 2011, Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

If you are the rightful owner of the content or an affected person and have reason to believe that any content uploaded through Client OTT platform contravenes your rights in violation of Rule 3 of the Information Technology (Intermediary Guidelines) Rules, 2011, you may intimate the same to the Grievance Officer:

Step 1: Written Request

Send a request in writing or through email signed with electronic signature identifying the content alleged to be in infringement of your rights.

Step 2: Content Identification

Provide exact identification and description of the content by giving its URL that is to be disabled.

Step 3: Declaration & Undertaking

Give a declaration cum undertaking along with necessary documents establishing you as the rightful owner of the content or as an affected person, stating that the information submitted is true, complete & accurate.

Step 4: Contact Information

Your contact information like address, telephone number, email address, etc. where you can be contacted.

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